This is such big news there is even a sort of press release…
The Bowler, London’s original meatball food trucker, opens Street Food Kitchen
The Bowler, London’s original meatball food trucker, opens Street Food Kitchen on Wednesday 24th September in the newly refurbished Horse & Groom Pub, Curtain Road, Shoreditch. It will run into Spring 2015.
The menu contains popular staples from The Bowler’s food truck, subs, salads & sides, as well as recipes from The Bowlers Meatball Cookbook and will be served lunch & dinner Monday – Friday 12pm-2pm, 6.30pm-9.30pm, as well as Saturday evenings.
The venue aims to bring many elements from street to static site, with takeout food being ordered and collected from the open plan kitchen counter to maintain face to face service, with seating in the upstairs dining bar – all served up with founder Jez Felwick’s signature wink.
People can also eat and order downstairs, which also includes the DJ Bar Snacks counter. Here the theatre of the street exists with a small service station set up in the DJ booth serving smaller bites including ‘Nacho Balls’ and sliders.
The Bowler wants to bring the camaraderie of the street scene to The Horse & Groom and will be lining up Street Food Kitchen Takeovers with fellow truck traders, including Anna Maes Mac ‘n’ Cheese, Luardos Mexican and Spit ‘n’ Roast, there will also be a small Street Food Pantry selling condiments that started out being sold on the street including The Ribman & Prairie Fire BBQ hot sauces, as well as Popcorn Kitchen.
The Horse & Groom pub, a well known East London music venue, has undergone a face lift, stripping back to original wooden features and reinstating their basic open plan kitchen. Jez Felwick, The Bowler says “We have been approached by a number of venues to take on the food offering but when we met the Horse & Groom we got excited that the whole venue was getting a makeover and the opportunity to be part of that really appealed. It is well placed for both City and Shoreditch lunch trade, as well as the evenings and makes a perfect event space where we can also park food trucks outside.”
There will be a local flyer drop on Wednesday 24th September with the first 50 ballers receiving a free ball box. To find out more about the opening deals on meals tweet #launchball to @TheBowlerUK
Full menu available at www.thebowler.info.